In January 2024, I embarked on a journey of a lifetime that would deeply influence our latest craft creations. The highlight of this trip to India was undoubtedly the time spent with the traditional wood block printers of Jaipur, Rajasthan. Observing these highly skilled artisans was both enlightening and humbling. They expertly apply just the right amount of dye on intricately carved wood blocks and press them onto fabric with exacting pressure. Trying it myself, I quickly realised the skill and finesse involved—far more challenging than it appears! What surprised me most was witnessing the magical transformation of ink dyes when submerged in water, changing the colours dramatically.
Bagru, a village engulfed by the sprawl of urbanisation near Jaipur, holds a treasure trove of cultural heritage. Here, printing has been a way of life for over 300 years, passed down through generations of the Chippa caste. Despite the challenges posed by modernisation and declining interest in traditional crafts, the Chippas continue to produce vibrant, complex fabric designs using natural dyes and age-old techniques like mud resist-printing (dabu). This small town, vibrant with its patterns and colours, exemplifies the enduring spirit of Indian craft traditions, even as it faces the pressures of contemporary life.
During my visit, I was particularly captivated by the intricate carvings on the teak wood blocks used for printing. Inspired by these beautiful patterns and the rich cultural backdrop of Rajasthan, we've created a range of Indian Embroidery Kits. These kits feature easy-to-stitch designs of quintessential Indian motifs like elephants, peacocks, and lotus flowers. The bold and vivid colours chosen for the kits mirror the vibrant hues of Rajasthan's textiles, standing out starkly against the dusty desert landscape.
We're committed to spreading the joy of crafting. By introducing these Indian Embroidery Kits, we aim to bridge cultures and celebrate the rich textile traditions of India. These kits not only offer a glimpse into an ancient art form but also make the beauty of Indian crafts accessible to enthusiasts around the world.
